The Real Deal is a celebration of knowing your worth and reminding the world of it with style, humour, and a whole lot of personality.

Born from Alexis’ journey from the 9–5 grind to full-time creative entrepreneurship, this Black-owned brand was created after one too many moments of people trying to ‘tek her fi eediat!’

So she turned the experience into art, protection, and blessed vibes.

Commandments For The Culture

Thou Shall Not Tek Me Fi Eediat

Keyring [Black/Gold] - Price Includes UK Shipping
£15.00

Your everyday reminder-on-the-go. Clip it, rep it, and let them know you move with purpose.

Material: Crafted from high-quality PLA bioplastic, 3D-printed for strength, precision and a smooth matte finish.

Hoodie [Black/Gold] - Price Includes UK Shipping
£38.50

Say it with your FULL chest!

Want a different colour way? Let us know in the notes

Tee/Crew Neck/Hoodie: Black OR White

Slogan: Black OR White OR Gold

Hoodie [White/Gold] - Price Includes UK Shipping
£38.50

Still let the people know, just a little more demure…

Want a different colour way? Let us know in the notes

Tee/Crew Neck/Hoodie: Black OR White

Slogan: Black OR White OR Gold

Chapter 1, Verse 1

T-Shirt [Black/Gold] - Price includes UK Shipping
£25.00

Say it with your FULL chest!

Want a different colour way? Let us know in the notes

Tee/Crew Neck/Hoodie: Black OR White

Slogan: Black OR White OR Gold

Crew Neck Jumper [White/Black] - Price Includes UK Shipping
£34.50

Say it with your FULL chest!

Want a different colour way? Let us know in the notes

Tee/Crew Neck/Hoodie: Black OR White

Slogan: Black OR White OR Gold

Crew Neck Jumper [Black/White] - Price Includes UK Shipping
£34.50

Still let the people know, just a little more demure…

Want a different colour way? Let us know in the notes

Tee/Crew Neck/Hoodie: Black OR White

Slogan: Black OR White OR Gold